€1,500 net
A compact, self-contained start for companies without a website. Plus 19 % German VAT, so €1,785 gross. Setup with domain and hosting is included; you cover their monthly costs, and ongoing care is agreed separately.
See Light↗Cost Comparison
What the market charges
and what we charge.
The model is explained above. This is about concrete numbers: what you typically pay in this industry, and how that compares with us. So you know before the call whether you’re at the right address.
Market benchmarks
- Agency hourly rate
- €80 to €200/h · marketing agencies in Germany, established full-service agencies around €100 to €150. Day rates mostly €700 to €1,800. Sources: avervo.de, agenturmatching.de
- Monthly retainer
- from €1,500/month · entry level with 10 to 15 hours €1,500 to €3,000, ongoing support €3,000 to €8,000, extensive mandates €8,000 to €20,000. Source: agenturmatching.de
- Cold-calling vendor
- €100 to €500 per qualified appointment, or €30 to €99 per calling hour. Often plus setup costs, for example for the call guide and the CRM connection. Risk sits with the client. Sources: leadscraper.de, telefonakquise-agentur.de
- Sales hire
- Junior sales in Germany: median gross salary around €45,000 a year, plus around 21 % employer social security contributions. Together around €55,000 before desk, tools and onboarding are paid for. Sources: stepstone.de, tk.de
- Having a website built
- Site builder around €10 to €50 a month plus your own time. Freelancer for a small site usually €1,500 to €5,000. Agency for small and medium businesses €5,000 to €25,000. Sources: mr-site.de, adfera.de
- Running a website
- Domain around €10 to €25 a year, hosting with SSL around €3 to €30 a month. An agency maintenance contract is often €80 to €150 a month. Sources: mr-site.de, adfera.de
- Google Ads management
- €300 to €1,500 a month for small businesses, or 10 to 20 % of ad spend. Below roughly €500 to €750 of ad spend a month, most industries get too few clicks. Source: conversion-traffic.de
- Logo & corporate design
- Logo by a freelancer around €300 to €2,500. A complete corporate design usually costs €2,000 to €15,000. Sources: peakweb-design.de, georg-loesch.de
- CRM
- Licences from €0 on entry plans to around €100 per user per month on the professional plans of major vendors. Implementation in one worked example around €2,400 for 5 users, around €12,000 for 20 users. Source: find-your-software.de
Our counterpart
- Cold calling
- €0 upfront. Commission 8 to 50% of net incremental revenue, due after the customer’s payment is received. Risk sits with us.
- Performance marketing
- Setup flat fee + monthly retainer by account complexity. No hourly rate, no top-up mid-month.
- Website & brand
- Website Light €1,500 net with the scope agreed in advance, custom websites at a fixed price after briefing. What’s in the proposal is delivered. No change-request theater.
- Training / coaching
- Day rates or program flat fees. Based on IHK trainer qualification. Brief in, quote out.
Sources for the market figures
The ranges come from publicly available market overviews, retrieved in October 2026. They are figures published by the respective providers, not official statistics. Where two sources give different values, the combined range is shown.
- avervo.deWelche Agenturkosten sind marktüblich?
- agenturmatching.deWas kostet eine Agentur in Deutschland? Preise & Tagessätze 2026
- leadscraper.deCallcenter beauftragen: Kosten, Auswahl & Vertrag (2026)
- telefonakquise-agentur.deCallcenter Preise 2025 und 2026
- stepstone.deJunior Sales Representative: Gehälter in Deutschland
- tk.deTechniker Krankenkasse: Aktuelle Beitragssätze in der Sozialversicherung
- mr-site.deWebsite-Kosten
- adfera.deWas kostet eine professionelle Website?
- conversion-traffic.deGoogle Ads Agentur: Kosten
- peakweb-design.deWas kostet ein Logo? Logo-Design & Corporate Design Preise 2026
- georg-loesch.deWas kostet ein Corporate Design? Preise 2026
- find-your-software.deCRM Preise: Was CRM Software kostet
Grants
Whether there is a grant for your project depends on the German state and on what exactly is being done. The funding calculator covers all 16 states, with source and date. It is in German, because the programmes are for businesses in Germany.
Check funding↗GROUND RULE
Concrete numbers come after a 20-minute, no-obligation needs call. We state before any engagement what we charge, in writing and traceable. If the model doesn’t fit your cash flow, we say so and propose another. Or none, if we don’t fit at all.
Websites
Two routes.
Two routes.
One clear frame.
On Request
Individual design, special features and connected processes. Scope and features are quoted after a briefing; there is no flat fixed price for it.
See Individual↗Check first.
The website audit examines what is already there and delivers a reasoned list of priorities. Light is free of charge, Standard and Premium are chosen on the audit page. We credit the Premium audit if you commission a website or visibility project within 60 days.
To the website audit↗Concrete figures follow a short, non-binding call of about twenty minutes.
Discuss what you need↗