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Cold Calling B2B

B2B cold calling on
pure commission.

Sales referral without upfront. We handle the first cold touch, qualify on the phone, set appointments with decision-makers, and on request accompany the deal to close. You pay exclusively on incremental revenue with payment received. 0 € setup, no retainer, no hour contingents.

The process
01

Account research & ICP definition

We build the target account list based on your Ideal Customer Profile: industry, size, region, decision structure. Sources: LinkedIn Sales Navigator, industry registers, our own research. You approve the list before any call.

02

Script briefing & tone calibration

We build the talk track, objection handling, and qualification questions in your industry’s vocabulary. No generic call-center script. Three trial calls with you before we go live.

03

Outbound waves & appointment setting

We call in focused waves (typically 50 to 80 dial attempts per day per sales person). Qualified appointments land directly in your calendar, with a short briefing on each prospect: trigger, pain point, open questions.

04

Close support & reporting

On request we accompany the second meeting and the proposal phase. Weekly reporting: activities, appointments, pipeline value, conversion. After close, commission is invoiced, only after the customer has paid.

Key facts
Model
€0 upfront · Commission on incremental revenue, post payment
Commission
Typically 8 to 50% of net incremental revenue for a defined effect period (e.g. 12 months after first close)
Ideal for
B2B companies with deal value above ~€5,000, a defined target audience, and capacity for appointments
Reach
Nuremberg · Bavaria · DACH · UK · Italy · Spain · New Zealand
Time to first appointments
Planning estimate: 2 to 4 weeks after launch, depending on audience and offer. Start subject to agreement and capacity; no appointment guarantee.
Not a fit
Pure B2C consumer goods under €200 order value · Companies without CRM or pipeline structure · Clients who want strict hourly billing instead of performance orientation
OUR PROMISE

If after three months no qualified appointment has resulted that fits the pipeline, we end on request, immediately. No exit costs, no follow-on costs. We grow when you grow, not the other way around.

Cold calling

Discuss your project.

Already know what support you need? Describe your goal and the scope you have in mind. We can discuss working together directly; a website audit is not a prerequisite.

Enquire about a project

Looking for callers yourself, or want to work as a caller? That is what Callique is for: our platform that brings companies and self-employed callers together on commission.

Questions before you start

How does the first month work?

First we clarify the target group, the offer, the common objections and what counts as a qualified meeting. Then a call guide is written in your language, not from a template. After that the calls begin, and you receive a regular overview of conversations held, meetings booked and what was learned along the way.

Which industries does the model suit, and which not?

It suits businesses where the order value is high enough that a commission of 8 to 50% of net added revenue works for both sides, and where the decision maker can be reached by phone. It does not suit very small order values, consumer business, or markets where access is governed by public tenders.

How is the added revenue attributed?

Before the start we put in writing which companies belong to the engagement, for how long attribution applies and how existing customers are excluded. Invoicing follows only once your customer has paid. Without that agreement we do not begin.

The next step

Your website as a foundation.

After an initial B2B conversation, potential customers often visit your website. We help you explain your offer clearly and make the next contact easy.

Have your website checked

Already have an action plan?

Send us your website address and the key actions. We discuss implementation and prepare a relevant quote. If you have no website, you can start directly with a new one.

Does that fit what you have in mind? Then we settle the starting point, the scope and the terms in a short call.

Discuss your plan
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