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CRM & AI Automation

AI where it actually
saves hours.

We don’t deploy AI because it needs to be on a roadmap. We deploy it where it measurably saves hours or lifts conversion. On standard platforms (HubSpot, Pipedrive, Make, n8n, OpenAI API), not in-house builds. Cheaper, more maintainable, swappable.

Five concrete applications
01

Lead scoring via LLM

An LLM evaluates approved account research against your ideal customer profile. The result is a prioritised list with clear criteria. Actual time savings are measured during a pilot, and a person retains responsibility for approving target accounts.

02

Outbound personalization

Conversation openers and permitted messages are tailored to the company using the research. Content, data sources and outreach are reviewed before use. We measure any improvement in response rates in your campaign rather than promising a universal uplift.

03

CRM automation

Data hygiene (dedupe, enrichment), lead routing (who gets which lead), follow-up reminders, automated notes from meeting transcripts. Built in HubSpot or Pipedrive, not proprietary systems that lock you in.

04

Customer-service pre-qualification

Incoming requests (email, web form, chat) auto-categorized, enriched with context, routed to the right person. Standard requests get an immediate substantive reply. Cuts first-response time to minutes.

05

Content briefing generation

For performance marketing creatives: structured briefings (hook angles, audience pains, messaging variants) generated as input for designers and copywriters. Saves 2 to 3 hours per campaign and keeps creation consistent.

PRINCIPLE

AI is a tool, not a purpose. Before any rollout we check: does it save at least ten times the setup time over twelve months? If not, we don’t build it. Efficiency in the background, not AI theater.

CRM & AI

Discuss your project.

Already know what support you need? Describe your goal and the scope you have in mind. We can discuss working together directly; a website audit is not a prerequisite.

Enquire about a project

Questions before you start

What does a CRM setup cost?

You pay the licence directly to the provider: from €0 on entry plans to around €100 per user per month on the professional plans of major vendors. For the implementation, one market overview gives around €2,400 for 5 users and around €12,000 for 20 users as an example, depending on workflows and interfaces. At bravique it is a setup fee after briefing, with the scope agreed in advance. Sources: find-your-software.de, as of October 2026.

Is AI worth it for a small business?

Only where it measurably saves time. The rule here: if an automation does not save at least ten times its setup time over twelve months, we do not build it. For many small firms, two or three well-chosen places make sense, not twenty.

What happens to my data?

Which services are involved and what data goes to them is set out in writing before the build, including where the provider is based and the legal basis. Personal data goes only where a data processing agreement exists. Anything not needed is not transmitted.

The next step

Your website as a foundation.

An audit identifies where your existing website needs support. You can then commission improvements, a new website or ongoing support separately.

Have your website checked

Already have an action plan?

Send us your website address and the key actions. We discuss implementation and prepare a relevant quote. If you have no website, you can start directly with a new one.

Does that fit what you have in mind? Then we settle the starting point, the scope and the terms in a short call.

Discuss your plan
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